Having an online presence is essential for any business in the 21st century, & Embark Marketing is proud to facilitate restaurants & bars in their digital venture as one of the top social media marketing companies in the United States. Based in San Antonio, Texas, Embark Marketing has experience with helping entrepreneurs in the food and beverage industry for the past 13 years.
Navigating the digital realm in an effective and efficient manner can be daunting, especially through the lens of a restaurant and bar owner. Not only do you have to maintain multiple platforms, such as Facebook, Twitter, Instagram, & TikTok, but do so in a methodology that attracts customers.
Consistency is key when it comes to maintaining, engaging and growing your following & many restaurant owners simply do not have the time or are overwhelmed by the physical & operational aspects of their restaurant or bar.
However, in the age of constant connectivity, customers expect your brand to have a personality. They want to see not only your food, but your staff & atmosphere as well. Almost all online consumers will make a purchasing decision within 20 seconds of viewing an advertisement or post. That’s not a lot of time to make a first impression, much less showcase all of the wonderful things about your food & beverage business. This is why maintaining a continual & curated presence across social media is so important.
Million TikTok Users in the U.S.
Billion Facebook Traffic Hits Per Day
Billion Active Monthly Instagram Users
Chance To Make an Impression For Your Brand
Restaurant marketing is disparate from any other form of marketing. Everyone needs to eat, thus you can always find someone with a rumbling stomach! While this means your audience is technically broad, it can also be a double edged sword. Because the potential for patrons is so expansive, you in turn have hundreds of competitors to grapple with. All competing for attention from the same group, at the same time, everyday. You do not want to end up spending a significant amount of time and money trying to get a vegetarian to eat at a BBQ restaurant.
Factors such as personal taste, adventurousness & physical location contribute to the overall success of a restaurant or bar, of course. However, chances are if you can capture someone’s attention they will be more likely to visit your business. This is why you see crazy concoctions, enormous desserts, & competitive challenges all over your Insta feed. The more shares, the more attention, the more you can expect your business to flourish.
This does not mean your business needs a 10lb burrito or 4ft tall ice cream stack to be successful online, but having a signature dish or cute place to snap a selfie can make you stand out in the crowd.
While strategy plays an important role, there is no magic formula for success online. At Embark Marketing, we analyze factors such as demographics, location, & restaurant offerings to curate a cohesive and attractive social media plan for all of our clients. Using those parameters, our knowledgeable staff targets specific social media users with keywords & beautiful professional photography.
Monthly, we analyze the results of the strategy & find what works best for that client’s audience. From there, we are able to further refine & build a comprehensive game plan for each business to attract more customers.
Online has simply changed the game in the food biz. In order to stand out, you must invest in your brand as much as your food. Social media marketing is just one of several facets of doing business in the modern age. Along with your website, reputation management, & public relations, social media marketing completes the picture of your restaurant or bar for those looking to grab a bite or drink with you.