05 Jan Creme Grand Opening Case Study
Creme Coffee & Social, located in the Creamery District, formerly recognized as the original Borden’s Creamery, is one of five concepts formed and created by the powerhouse team of Only One Hospitality. Drawing inspiration from the relaxed coffee establishments of Europe, Creme is the destination for indulging in bubbles, desserts, and delightful coffee creations.
Créme Coffee & Social
875 E. Ashby Place, Suite 1115
San Antonio, TX 78212
The client approached Embark Marketing in anticipation of the coffee shop’s grand opening. Creme Coffee & Social sought support across various marketing aspects, encompassing website development, social media marketing, public relations, and influencer marketing.
For the purpose of this case study, we are only going to cover the grand opening campaign.
Grand Opening Campaign
Créme’s Grand Opening Week, held from November 6th to November 11th, was a celebration marked by enticing daily promotions that left customers eagerly anticipating each day’s special offer. See below what promotions were given in each day:
Monday: $2 Iced Coffee
Tuesday: 2 for 1 Drinks
Wednesday: FREE Shirt with Purchase
Thursday: Buy a Pastry, Get a $1 Regular Coffee
Friday: Free Drip Coffee
The grand finale on Saturday, November 11th featured a spectacular blowout, treating the first 50 visitors to FREE Flavored Lattes at the Mimosa Bar and an exciting giveaway, adding a touch of delight to an already unforgettable week of festivities at Créme.
Social Media Marketing Tactics
In formulating a social media marketing strategy, Embark Marketing strategized and collaborated with Créme’s in-house content creator to craft high-quality content, enabling the agency to execute a cohesive and compelling strategy.
Utilizing this content, Embark Marketing executed a social media advertising strategy, featuring targeted ads directed at the San Antonio community through Facebook and Instagram. The emphasis of these ads was on video views, local reach, page likes/follows, and post engagement.
Public Relations Tactics
Embark Marketing encouraged the Créme team to host a special Media Event to create a buzz & sneak peak for The Creamery by extending exclusive invitations to local news personalities and influential figures in the San Antonio community. Créme’s strategic media event was hosted on Friday, November 3rd, from 4pm to 6pm. It proved to be a resounding success in building anticipation for its grand opening. The event seamlessly blended business and pleasure with a coffee Happy Hour, featuring bubbles and savory bites. Attendees also had the opportunity to engage with the Créme team, facilitating a personal connection and setting the stage for a warm and welcoming introduction to the new establishment.
Traditional Press: Embark Marketing implemented a localized public relations strategy to promote and cultivate awareness for Créme. The result was achieved in receiving press from Culture Map & MySA, and other local publications.
SA Foodie Social Media Paid Influencer Partnership: Apart from conventional media, Embark Marketing reached out to the top foodie influencer in San Antonio, Texas, SA Foodie, which is run by Amanda Spencer. She has over 432k followers and consistently produces quality work and results. Given the esthetics and cuisine concept behind Créme, we believed that a partnership would be a huge advantage in enhancing brand visibility and augmenting social media following and engagement.
Grand Opening: Créme conducted a soft opening in mid-October 2023 to facilitate staff acclimation ahead of the grand opening. SA Foodie posted a reel about Créme to her Instagram page on November 5th that included a giveaway for four $25 gift cards. The giveaway ran from November 6th to November 12th.
SA Foodie Results
From November 4th to November 5th (day of SA Foodie’s post) there was an increase of 1,593 followers in just one day. From November 4th to November 11th followers grew to 3,589. This chart illustrates the growth of the Instagram account.
Since beginning to work on their socials on October 9th to December 8th followers grew to 6,318. This chart illustrates the growth of the Instagram account.
The social media influencer campaign, digital ads, and public relations efforts led to an outstanding response for Créme during both the soft opening and grand opening phases. In the grand opening week, substantial queues formed before opening, and the restaurant remained consistently busy throughout the day, culminating in $8,906 in gross sales from November 6th to November 10th. Closing out their grand opening week with $2,415 in gross sales with over 250 transactions.
Embark Marketing was able to assist Creme Coffee and Social in spreading the word about their grand opening through several proven digital marketing strategies resulting in a nearly $9,000 grand opening week for the new business. Through social media marketing, influencer partnerships, digital ads & traditional public relations, Creme was able to achieve success and solidify its spot in the highly competitive niche coffee market in San Antonio.
Are you looking to create a buzz about your new or existing food and beverage business? Contact us today for a free consultation about how we can help.