At Embark Marketing, we implement sophisticated public relations strategies to ensure our client’s public profile is elevated. As one of the top restaurant public relations firms in the United States, we work with QSR, elevated dining, and food & beverage brands to help them spread the word about their business.
Public Relations, or PR is the act of communicating your brand to the public, developing a relationship with potential consumers, & ensuring a positive outlook towards your establishment. In the PR world, press falls into one of two categories, Earned Coverage & Paid PR.
Earned coverage refers to an organic occurrence.
Earned coverage generally does better with the public as it “feels” less like a sales pitch to consumers. In addition, earned coverage is a great way for small businesses to get the word out without spending additional funds.
Restaurateurs can achieve press for a variety of reasons, however, it takes a PR firm to consistently pitch ideas & develop angles for which non paid coverage can be utilized.
Embark Marketing has developed extensive relationships with local & national media outlets, digital creatives, & traditional in print mediums to provide specialized coverage for all our clients. We match each client with the best media for them & work with our clients to create buzz worthy events, menu items, fundraisers and more.
While earned coverage is always preferable, due to the organic nature & lack of price, paid PR guarantees distribution. Paid PR refers to any coverage by a media outlet, influencer, or in print media, that is a sponsored or part of a paid advertising campaign. Prices can vary wildly depending on which medium, audience, & type of PR.
We help identify the best way to reach your audience & use our media connections to develop & highlight your brand. By working with local & national news media, social media influences, newspapers, radio & TV, we make sure your name is at the top of everyone’s list for great food. Let us get the word out about your business today.
Need to get the word out about your new restaurant & bar? We specialize in restaurant grand openings! Contact Embark Marketing today about our grand opening packages to get your restaurant or bar off on the right foot.