MEET THE TEAM
About us & our work
We’re a diverse and creative team bringing the best in digital marketing strategies to food and beverage businesses throughout Texas and beyond.
We’re committed to achieving the best in social media marketing, public relations, web design, & content creation for all of our clients.
Meet the team behind Embark Marketing.
Kim Beechner, BBA, MA CEO
Entrepreneur. World Traveler. Wife + Mom.
Kim Beechner has taken her love for the food & beverage industry and turned it into a passionate business. Prior to opening her agency, she spent 8 years working in the service industry in every position imaginable. When she wasn’t working, she was traveling the world, absorbing cultures & cuisine from around the globe. This experience combined with her educational background in International Business, Marketing & Communications inspired the creative agency’s niche.
Over the last 11+ years, Kim has cultivated one of the restaurant industry’s premier marketing agencies providing entrepreneurs, franchises & chefs an opportunity to grow their concepts in a way that stays true to their intentions.
In her spare time, you’ll find Kim operating her second company Rent Giant Games with her husband Corey & their son Caz. If she’s not working, she’s volunteering, running marathons, gardening, or traveling.
Victoria Baumle, Web Designer
SEO Superstar + Keeper of Random Facts
Victoria is a graduate of Northwest Vista College with a degree in Digital Media & Web Design. She joined the Embark Team as an intern in 2019 before coming on full time in March of 2020.
Coming from a food & beverage background, she is well aware of the many facets of running a restaurant and the unique challenges restauranteurs face in a post-pandemic world. She has a passion for creating beautiful & user-friendly websites for Embark’s clients.
In her spare time, you can find her spending the day with her husband & two dachshunds, Dakota & Luke (yes, she has pictures of them…just ask!). An avid gamer, you can most likely find her playing World of Warcraft or Sims on weekends when she’s not exploring the Alamo City for the next big food find.
Daniella Aldaco, Account Manager
Social Media Maven + Fashionista
Daniella is a graduate of Texas A&M University-San Antonio, where she earned a degree in Communications. She has a passion and dedication for social media management. She enjoys strategically developing digital campaigns for our clients and identifying trends in customer interaction.
In her free time, Daniella enjoys spending time with her two dogs and trying out new restaurants with her family. One fun fact about Daniella is that you’ll usually find her following up on the latest fashion trends because she loves to express herself through clothing and accessories. This love for fashion has led to the aspiration of one day opening her own clothing boutique.
Corey Beechner, Account Manager
World Traveler + Soccer Fanatic
Corey is a graduate of the University of the Incarnate Word, where he earned both his Bachelor’s & Masters degree.
In his early career, Corey spent several years working in the hospitality industry, both in restaurants and hotels. Afterwards he transitioned to a career in Athletic Training in a university setting, where he spent 10 years as a head of the department. In 2023, Corey transitioned back to his hospitality roots, joining the Embark Marketing team.
In his spare time, you can find Corey hanging with his family, practicing jiu jitsu, or rooting for his favorite futbol team, Manchester United.
Kamryn Jacobs, Account Manager
PR Phenom + Rising Star
Born and raised in San Antonio, Texas, Kamryn is a graduate of the University of Texas San Antonio, earning her Bachelor’s degree in Communication with a concentration in Public Relations and a minor in Japanese language. She began her journey with the Embark Team as an intern in the fall of 2022, later becoming a team member in the fall of 2023.
With several years of experience in the restaurant industry, Kamryn is well-acquainted with the challenges that establishments face, and she is passionate about crafting thoughtful solutions, particularly for small businesses. As a creative individual, she is dedicated to generating innovative content tailored to meet our clients’ needs.
During her leisure time, Kamryn enjoys attending local shows, playing video games, indulging in her favorite comics and books, and exploring the hidden gems of San Antonio. Alongside spending time with her family, friends, and two cats. An interesting tidbit about Kamryn is her long standing career as a professional actress since the age of 11, with involvement in movies and commercials. Her passion lies in on-screen acting and film.
Olivia Antonacci, Account Manager
Marketing Enthusiast + Foodie Extraordinaire
Olivia is a graduate of the University of Texas at San Antonio, where she earned her Bachelor’s degree in Business Administration with a concentration in Marketing. Growing up in the restaurant industry, with her family owning a beloved Mexican restaurant in Corpus Christi, Texas for over 30 years, Olivia developed a deep passion for the food and beverage industry. This upbringing fueled her interest in helping businesses thrive, through effective social media strategies. With a keen eye for high-quality content creation, Olivia enjoys working with clients to elevate their brands and engage their audiences.
Outside of work, Olivia can be found exploring San Antonio’s local vintage shops, discovering new coffee spots and restaurants, singing her heart out at karaoke night, and enjoying time with friends and family. Her love for food, community, and creativity drives her both personally and professionally.
Melanie Hanclich, Account Manager
Brand Builder + Beach Bum
After earning her degree in Mass Communications and Public Relations from Louisiana State University, Melanie dove into the vibrant marketing scene of San Antonio. With a background in the bar and food industry, she’s truly passionate about crafting engaging campaigns for the food and beverage world. Her love for design and communication shines through in everything she does!
When you meet Melanie, you’ll quickly discover her enthusiasm for sports and her love for her adorable dachshund, Willie. She loves hitting the sand for some volleyball action, but she’s also an avid fan of baseball, football, and indoor volleyball. Her ultimate dream? To work with the MLB—Go Nationals!
Kody Melton, Photographer
