The Importance of the Customer Journey

The Importance of the Customer Journey

Introduction A Customer Journey is a path that a customer takes from the first time they encounter your company to the point they become a loyal customer or even an advocate for your brand. Every interaction with a customer tells a story about their experience with...
Is Email Marketing Dead?

Is Email Marketing Dead?

Introduction Email marketing is one of the most effective ways to reach your audience and build a relationship with them. It’s easy to send out, inexpensive, and has great ROI. However, there are a few misconceptions about email marketing that could be hurting...