Maintaining Your Digital Presence

Today we are going to be looking at your digital presence, this is the first thing I look at when I’m evaluating a new client’s business. Your digital presence is basically anything that your customer can see when they search you online. For most of my clients I find...

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When Life Gives You Lemons and Kim

Hi, my name is Evelyn one of the summer interns for Embark Marketing. I first heard about this internship from a Handshake post and soon followed the Instagram account, and it sold me!  I applied for the Spring 2019 internship but after talking with Kim we...

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Storytelling For Your Business

Storytelling on social media is a must in today's digital world. It is a unique tool that allows you to engage with your customers in a meaningful way, increase social media metrics, and advance your company's brand. What is storytelling? Storytelling is a content...

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Chat Bots: The New Way to Engage

Chat bots are the rising new marketing secret companies are using to reach customers. With Facebook’s new redesign putting an emphasis on privacy, chat bots allow businesses to talk directly with customers. This helps users find the information they need fast &...

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The Latest Instagram Update is Ghosting on Likes

Your business is more than just a business; your content is more than a number of likes. However, take away the likes and what does that say about your business. The latest Instagram update will revolutionize engagement with audiences for businesses and influencers...

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Falling into Place

Towards the end of last fall semester, I knew I had to start looking for an internship, but honestly I just wanted things to start falling into place. I was stressed about finals being around the corner, and I was questioning whether to change my major or not. During...

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Rolling Reys Six Month Case Study

About Rolling Reys Rolling Rey’s Ice Cream is a dessert shop in San Antonio with two established locations, City Base and Medical Center. The establishment is locally owned by Manuel Quintana, and gives a new take on how to serve and dish homemade ice cream. His...

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A Rewarding Experience

I have had two internships prior to this one and I can confidently say those two pale in comparison. If you are looking for a challenge and want to gain real world experience before you are out of college this is the marketing internship to do. I actually started...

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