How to Introduce International Food Brands to the American Market - Embark Marketing
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How to Introduce International Food Brands to the American Market


There are many aspects in the process of introducing international food brands to the American market, and a lot of the success depends on how well-informed you are. If you or your company have never done this before, then it’s important that you learn as much as possible about what makes Americans tick. From their tastes in food and drink to their shopping habits and lifestyle choices, understanding these things will help with everything from deciding which products to bring over here—and which ones might make more sense staying where they came from—to understanding how best to communicate with potential customers on social media channels like Facebook, Instagram & Tiktok.

Follow the Local Laws and Regulations

Before you begin the process of importing food from abroad, it’s important to understand that food safety is a major issue in the United States. There are laws that must be followed and regulations that must be met in order for your product to be sold here. Specifically, there is a Food and Drug Administration (FDA) guideline on how to import food into the country. This guideline revolves around two main points:

  • Food may only enter the US if it complies with local laws and regulations
  • The FDA has strict guidelines on how foods should be sold in America

Adapt to the Local Culture

  • Adapt the product to the local culture.

For example, a Chinese food company may be selling its products in an American market. If you want to sell your products successfully, you’ll need to make sure that your product is culturally relevant for Americans and adapt it for them. You can do this by studying what kind of ingredients are used in American cuisine and using similar ingredients in your food labels or packaging. You could also alter some of the recipes in order to appeal better to Americans’ tastes (e.g., by adding more sugar or salt).

  • Adapt the packaging according to local culture.

In addition, don’t forget about adapting how your packaging looks when entering into a new market! In other words, if there are certain things that will sell well over here—such as big size bottles that hold more content than smaller ones—it would be wise for us marketers who are trying out these initiatives overseas should consider making these changes ourselves before bringing our products back home again so we can gauge their success rate beforehand rather than after launch day has already happened (which would mean all those hard work was wasted).

4 bottles of Milk Tea from Lustea

Research the Market Demographics

Understanding the market demographics is crucial for success. You can research the market in many ways and there are many places to look at, but it’s important to know that there will be differences between your home country and where you want to sell your product.

Engage in Social Media

Digital marketing is a great way to reach out to consumers. It allows you to advertise, share information and other content, and engage with their customers on a personal level. The digital marketing industry is currently growing at an exponential rate and is one of the fasted ways to spread the word about your brand. Not to mention it is a wonderful opportunity to capitalize on current trends & a great investment into a possible alternative revenue stream.

Invest in a Team of Experts

The first thing you need to do is invest in a team of experts. It is important that the people you hire have the skills and knowledge needed to successfully introduce your brand into the American market.

The next step is finding the right team for your business, which requires research and due diligence on your part. First, look at previous projects completed by each potential partner and see if there’s anything that stands out as particularly impressive; this will give you an idea of their capabilities and how they work best with different types of clients. Next, remember: don’t sacrifice quality for cost! If someone asks for too much money up front or insists that they can do everything themselves regardless of experience level then run away fast—these things aren’t worth it when it comes down to it (believe me).

Finally, once everything has been decided upon we come back around again: what makes international food brands successful at introducing themselves into new markets? The answer lies within three main areas: culture awareness (or lack thereof), marketing strategy & execution.

Like Any Other Business Strategy, International Market Expansion Requires a lot of Preparation.

Before you begin, it’s important to understand the market. Researching your competitors and target audience will help you determine if your product is right for this particular audience. You also need to make sure that the local laws and regulations are compatible with those in your home country. In addition, research social media usage in this area of the world—it can be a great way to connect with people who may or may not know about your product yet! Lastly, hiring experts who know their way around foreign markets is essential; these individuals will be invaluable when it comes time for implementation.


There is no way around it: international market expansion requires a substantial amount of preparation. Whether you are looking to enter into new territories or grow your existing business, it’s important to do your research before engaging in any kind of marketing strategy. You need to know what the laws and regulations are for each country where your product will be sold; how consumers respond to different advertising styles; as well as what social media channels work best there.

At Embark Marketing, we have experience introducing foreign food brands into the American market & would love the opportunity to do more. Reach out to contact us today about your international food brand.