14 May Restaurant Social Media During Coronavirus
As coronavirus shapes new norms for day to day life, your restaurant’s presence on social media is quickly becoming the most important (and visible) avenue of communication between you and your customers. Now is the time to educate yourself on the most effective ways to leverage your presence on social media to adapt to these changing times.
The Importance of Social Media
As society has transitioned into a domesticated lifestyle more and more users are flocking to social media to pass the time and stay up to date with minute to minute changes. Social Media is the fastest form of communication and now more than ever the amount of users plugged in is at an all time high. With so many eyes online, your restaurant needs to be there too.
Content Creation Is Essential
Content is king, and it’s currency is shares, likes, and comments. The truth is, the way you chose to convey and display this content will determine your success during these times. If you’re willing to step in front of the camera, share your story, and take a look behind the scenes of how your business is being affected during this time, do so. Take the time to expand your restaurant’s social media during coronavirus and engage with your customers. Examples can include live cooking demos, as shown by Tim the Girl of The Good Kind Group.
If people love your food, that means they love you. They want to hear what you have to say. While your doors may be closed, take this time to show your customers what steps you are taking to ensure their meals are being cared for. Taking additional sanitary procedures? Show your customers how. Vocalize the procedures you’ve put in place to support your staff. Be authentic. Don’t be afraid to speak on your struggles because at the end of the day we all are.