02 Aug Pizza Italia Annual Case Study
About Pizza Italia
Pizza Italia has been locally owned and operated since 1987. This beloved restaurant serves San Antonio fresh, made to order pizza and Italian food along with 150 bottled craft beer and 30 brews on tap.
Pizza Italia sought to enhance their brands digital presence, engage with new customers and increase overall sales. Together with Embark Marketing, they teamed up in 2017 to achieve these goals through use of social media & public relations.
Social Media Marketing
Embark Marketing focused on three social media platforms for Pizza Italia: Facebook, Twitter and Instagram. We felt that these platforms would be the most beneficial in order to reach the desired audience. The goal of Pizza Italia’s social media was to preserve the authenticity of the restaurant while reaching out to newer generations. Below you can see our overall improvements and engagement of Pizza Italia’s social media.
Facebook page likes increased by over 400 users.
What is a Facebook like?
When a Facebook user “Likes” your page, they are essentially subscribing to see all content that you post on the timeline of their personal Facebook account.
What does this mean?
Increasing likes on a Facebook page helps with overall marketing by being able to expose your content to a targeted audience. It validates that the posts are being seen, it shows loyalty to the business, and it can show the improvement of the business.
These charts help with the visual representation of the Facebook account over the past year.
What is a Twitter and Instagram follower?
A “follower” is similar to a Facebook “like.” Followers are people who like the business, content of the page, and can see everything posted once they are a follower. Followers are able to engage with posts by “liking” or “commenting” on anything posted.
Twitter followers increased by 340 users.
Instagram followers increased to over 1900 users.
These charts help with the visualization of the Twitter and Instagram accounts.
Embark Marketing utilized local media contacts in San Antonio to help promote and create an aware audience for Pizza Italia. Over the past year, Pizza Italia’s public relations grew substantially. The results of the public relations are evident in the many articles published and statistics from social media that are directly linked with PR articles.
We achieved 17 articles across 10 platforms.
Why is Public Relations important?
Public relations is what drives more people organically to your brand. Without PR, the traffic to the business’ site and social media sites would decrease tremendously. In the chart below, you can see that the public relations were a direct cause and effect for the month of May.