03 Jan 151 Saloon Twelve Month Case Study
About 151 Saloon
151 Saloon is location with many attributes. It’s a dance hall and bar; so you’re free to drink and dance throughout the night. In addition, they also host a variety of events, such as Latin Night, Poker, Cornhole and Beer Pong Tournaments and Live Music. This venue caters to a wide audience with all of their ammenities and events. Conveniently located on Westover Hills, 151 Saloon is a destination for tourist needing a break from Sea World and locals looking for a great time. Daily drink specials and an extended Happy Hour means you don’t need to break the bank to have a good time. For more information on 151, see the information below.
Project – 151 Saloon
151 Saloon and Embark Marketing joined forces in 2016 to improve the venue’s social media marketing strategy and connect with thier wide audience. Embark Marketing first conducted a business anaylsis to evaulate 151 Saloon’s digital presence on social media. From there we implemented an effective marketing strategy.
151 Saloon’s purpose was to improve their social media engagment with thier wide audience of customers.
Social Media Marketing
Embark Marketing took over three social media platforms for 151 Saloon: Facebook, Twitter and Instagram. While these platforms were already established by the company, it was our goal to improve them. We used the already established analytics to create a range of the target demographics for 151 Saloon. This allowed us to create content that would appeal to their target demo specifically. In conclusion, 151 Saloon saw a significant improvement over the twelve month period. Below you can see our overall improvements and engagment of 151 Saloon’s social media.
Facebook likes increased by 3,261 likes in twelve months
Instagram followers increased by 2,285 followers in six months
Twitter followers increased by 748 followers in six months
At our six month evaluation we recommended 151 Saloon implement videography into their social media marketing strategy. We saw that videos created an increase in viewership and engagement which ultimately resulted in sales on those particular days. Embark Marketing created several promotional videos for the venue. To view a few of our promotional videos, click here.