01 Aug Texas Sized Blended Burger Bash Case Study
About The Texas Sized Blended Burger Bash
The first Texas Sized Blended Burger Bash was hosted by Embark Marketing and The Box Street Social. The event took place at Alamo Beer Co., on Sunday, July 23rd from 12pm to 4pm. This was an event unlike any other, with chefs from all around Texas showcasing their burger competing in the James Beard Foundation Blended Burger Project.
The event was created in the spirit of comradery. San Antonio chef of The Box Street Social, Edward Garcia, envisioned all of the chefs that chose to participate in the Blended Burger Project, coming together in an event that would give the community a taste of true Texas burgers. Embark Marketing made the dream a reality, bringing chefs from all across Texas including:
San Antonio’s Chef Edward Garcia III from The Box Street Social
Corpus Christi’s Chef Kris Busk from Shoreline Sandwich Company
Odessa’s Chef Alejandro Barrientos from Curb Side Bistro
Lubbock’s Chef Douglas Noxon from Pecan Grill at Overton Hotel and Conference Center
Austin’s Chef Amir Hajimaleki from District Kitchen + Cocktails
In addition to these great chefs, there was live music by Fishermen as well as giant games provided by Rent Giant Games. Vendors that were also present were Pop’topia Pops, Cloud Desserts, Honchos – The House of Churros and Cherry Pop Bakeshop. The major sponsor for the event was Kitchen Pride Mushroom Farms, the only family-owned, full-service Mushroom Farm in the state of Texas. They provided all the mushrooms for the Texas Sized Blended Burger Bash chefs, excluding Chef Douglas Noxon who used mushrooms sourced from Mushrooms Fresh Organics, LLC.
Guests were able to try all five samples of the five chefs for $30 pre-sale and $35 at the door. The ticket price also included a souvenir glass that could be filled twice with the guests choice of Alamo beer. Additionally, a portion of the proceeds made from this event were donated to the non-profit, San Antonio Sound Garden.
Project – Texas Sized Blended Burger Bash
The Texas Sized Blended Burger Bash was an event created with a focus on community and comradery. Embark Marketing and The Box Street Social felt that it was important to bring the Texas chefs together as a way to expose Texas’ growing culinary scene. With each chef competing in the James Beard Blended Burger competition, it was a perfect opportunity to bring everyone together. Additionally, the exposure the contest and event brought to each chef was noteworthy.
The Texas Sized Blended Burger Bash’s purpose was to bring a sense of comradery among Texas Chefs competing in the James Beard Foundation Blended Burger Project.
Social Media Marketing
For an event of this caliber and importance, Embark Marketing felt that it was essential to use Social Media Marketing. Therefore, we focused on the three main social media platforms: Instagram, Facebook and Twitter. These platforms proved efficient in reaching the foodie audience we were targeting. Additionally, we chose to create awareness for the event, through unique photography and videography. These photos and videos were shared across all platforms, using our research and methods, which resulted in creating a large engagement for the event. See example below:
In order to create even more buzz about the Texas Sized Blended Burger Bash, The Box Street Social hosted a giveaway. We decided that the best platform to conduct the giveaway was Instagram. This giveaway was essential to the promotion of this event. As a result, we were able to give away two tickets. The winner received admission and a fillable souvenir glass. For a glimpse at our giveaway results, see below:
Embark Marketing used local media to spread the word about the Texas Sized Blended Burger bash. Publications throughout Texas covered the event. Additionally, we brought on a produce sponsor for the event, Kitchen Pride Mushrooms Farms, who substantially helped in off-setting some of the chef’s cost. The Blendetarian Organization also came on board as a sponsor, providing marketing materials and t-shirts about the blended burger movement. You can see the results below:
At the end of the day, we understand what matters. Sales. Although The Texas Sized Blended Burger Bash was going towards a non-profit, it was important to us that we make a significant donation. The amount of ticket sales & Alamo Brewery’s beer sales, also reinforced the influence of the marketing techniques used. To see the results, view below:
The Texas Sized Blended Burger Bash sold two hundred and seventeen tickets.
The Texas Sized Blended Burger Bash was a great success. Overall, all chefs, vendors and patrons, were happy with the result. Alamo Beer Co. experienced an increase in beer sales, three times larger than the usual Sunday. Because of the favorable outcome, there will be another Texas Sized Blended Burger Bash. This event will host only San Antonio chefs. They will all create a blended burger and present it to the public on February 14th from 12pm to 4pm at Alamo Beer Co. If you would like to see a recap video of the event, please see below.