For independent restaurants and bars, paid advertising can often feel like a gamble. Many operators are working with razor-thin margins and tight budgets, which makes strategic allocation of ad spend essential. At Embark Marketing, we specialize in maximizing ROI by...
In today’s digital age, social media platforms like Instagram have become powerful tools for businesses to promote their products and connect with their target audience. However, one challenge that many restaurants and other small business owners may run into is...
Picture this: you’re craving a mouthwatering slice of pizza, or perhaps a sizzling plate of Pad Thai. Now, imagine if those delicious delights were just a stone’s throw away from you, conveniently located in your neighborhood. Have you ever heard of a...
Public Relations (PR) plays a crucial role in the success of restaurants by helping them attract new customers, increase sales, and maintain a positive reputation. Effective PR strategies can elevate a restaurant’s visibility, establish industry partnerships,...
Introduction Email marketing is one of the most effective ways to reach your audience and build a relationship with them. It’s easy to send out, inexpensive, and has great ROI. However, there are a few misconceptions about email marketing that could be hurting...
Introduction Marketing for franchisees is a growing field. The most common marketing services for franchisees are social media, search engine optimization and pay per click advertising. In addition to these marketing services, an agency can provide other types of...
