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How AI is Changing Search (and What Restaurants Should Do to Future-Proof Their Digital Presence)

How AI is Changing Search (and What Restaurants Should Do to Future-Proof Their Digital Presence)

Jul 1, 2025 | Restaurant Marketing Advice

How AI is Changing Search For Restaurants (and What Restaurant Owners Should Do to Future-Proof Their Digital Presence) The way people search for restaurants is evolving faster than ever. Thanks to the rise of artificial intelligence (AI) tools like ChatGPT, Google...
Maximizing ROI on a Modest Budget: Restaurant Advertising Strategies That Convert

Maximizing ROI on a Modest Budget: Restaurant Advertising Strategies That Convert

May 30, 2025 | Restaurant Marketing Advice

For independent restaurants and bars, paid advertising can often feel like a gamble. Many operators are working with razor-thin margins and tight budgets, which makes strategic allocation of ad spend essential. At Embark Marketing, we specialize in maximizing ROI by...
Unleashing the Power of Influencer Marketing in the Restaurant Industry

Unleashing the Power of Influencer Marketing in the Restaurant Industry

Mar 5, 2025 | Restaurant Marketing Advice

In the digital age, restaurants are discovering that the key to cutting through the noise and attracting customers lies in strategic influencer partnerships. From celebrity endorsements to local food enthusiasts, restaurant influencer marketing has become a...
Why Consistent Restaurant Marketing Matters After Your Grand Opening

Why Consistent Restaurant Marketing Matters After Your Grand Opening

Feb 5, 2025 | Restaurant Marketing Advice

The grand opening of your restaurant brought excitement, crowds, and buzz to your establishment. Local food critics wrote reviews, food bloggers shared their experiences, and curious diners lined up to try your signature dishes. But what happens when the initial...
DIY Restaurant Marketing Using AI: Your Secret Weapon for Social Media Success

DIY Restaurant Marketing Using AI: Your Secret Weapon for Social Media Success

Jan 28, 2025 | Restaurant Marketing Advice

Running a restaurant is hard enough without having to master the ever-changing world of social media marketing. If you are trying to do it all yourself, it can feel overwhelming. But here is the good news: you already have a powerful marketing assistant right at your...
What’s Cooking? Restaurant Trends to Watch for in 2025

What’s Cooking? Restaurant Trends to Watch for in 2025

Jan 1, 2025 | Restaurant Marketing Advice

What food and restaurant trends are on the horizon as we cross over into 2025? In our January blog, we discuss 3 trendy ingredients to add to your menu, why smaller may be better, plant-based breakthroughs, and why tech is making its way to kitchens all over the...
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Recent Posts From The Embark Marketing Team

  • How to Use Marketing Insights to Optimize Restaurant Operations
  • How an Integrated Restaurant Marketing Strategy Drove a $25K Grand Opening Weekend
  • How a Website Overhaul Put Maverick Texas Brasserie on the Digital Map
  • How to Build a Restaurant Marketing Budget That Delivers Results
  • How Yelp Advertising Drove 6,193 Restaurant Visits and a 55x ROI for Rosario’s

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Kim Beechner: Mastering Niche Marketing at Embark Marketing

Matthew Medina, Account Manager

Content Strategist + Your Friendly Neighborhood Coffee Addict

Matthew graduated from the University of Texas at San Antonio in 2024 with a Bachelor of Arts in Communications. With years of agency experience, he brings a sharp eye for engagement, brand recognition, and meaningful digital growth. Matthew thrives on helping brands discover their voice, tell their story, and build real connections with their communities.
When he’s off the clock, you’ll find him scouting his next favorite coffee shop, hiking a new trail, gaming, or traveling with the people he loves.

Josh Rodriguez, Public Relations Associate & Account Manager

Rising Publicist + Beyhive Platinum Member

Joshua is a graduate from the University of Texas at San Antonio (UTSA), where he earned a bachelor’s degree in communications with a minor in marketing. He is currently on track to complete his master’s degree in communication from UTSA in 2026. With over seven years of experience in the restaurant industry, Joshua brings valuable insight when creating stories for our culinary clients.

Outside of the office, he enjoys attending concerts, traveling, and spending time with his family. A fun fact about Josh, he’s a devoted Beyoncé fan.

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