The Intersection of PR and SEO: How Digital Press Hits Improve Search Rankings
For restaurants and bars, being discovered online is just as important as serving great food or drinks. In today’s digital-first world, visibility depends on two strategies that have often been treated separately: public relations (PR) and search engine optimization...
How AI is Changing Search (and What Restaurants Should Do to Future-Proof Their Digital Presence)
How AI is Changing Search For Restaurants (and What Restaurant Owners Should Do to Future-Proof Their Digital Presence) The way people search for restaurants is evolving faster than ever. Thanks to the rise of artificial intelligence (AI) tools like ChatGPT, Google...
Maximizing ROI on a Modest Budget: Restaurant Advertising Strategies That Convert
For independent restaurants and bars, paid advertising can often feel like a gamble. Many operators are working with razor-thin margins and tight budgets, which makes strategic allocation of ad spend essential. At Embark Marketing, we specialize in maximizing ROI by...
Unleashing the Power of Influencer Marketing in the Restaurant Industry
In the digital age, restaurants are discovering that the key to cutting through the noise and attracting customers lies in strategic influencer partnerships. From celebrity endorsements to local food enthusiasts, restaurant influencer marketing has become a...