Looking for insights into the
latest marketing trends for food & beverage brands?

Meet Kim Beechner of Embark Marketing

In a candid 2019 interview, VoyageDallas highlights how adversity shaped Kim Beechner’s journey, from working multiple restaurant jobs at 16 following her mother’s passing, to obtaining degrees in International Business and Marketing and a Master’s degree in Communications at the University of the Incarnate Word. Her early restaurant and bar experience ignited her passion for the food & beverage space and laid the groundwork for founding Embark Marketing during her senior year of college in 2010, just as social media began emerging as a powerful marketing tool. The firm quickly evolved into a niche agency specializing exclusively in restaurants and bars, offering services such as social media, branding, PR, SEO, web design, and content creation.

Kim also shared her ongoing challenge of balancing entrepreneurship with family life. She credits structured scheduling, commitment to health and personal growth, and intentional time for herself and travel as key strategies to sustain both her business’s growth and personal wellbeing.

Food & Beverage Marketing Mentor Rounds – Do210 Feature

In a featured Mentor Rounds event hosted by Do210, Kim Beechner of Embark Marketing shared key insights on effective strategies for marketing food and beverage businesses. Drawing from her hands-on experience in the hospitality industry and international travel, Kim discussed how authentic storytelling, strong branding, and a strategic digital presence can elevate local dining concepts.

The article also spotlights Kim’s journey, blending service industry roots with academic training in International Business, Marketing, and Communications to build Embark Marketing into San Antonio’s go-to agency for restaurant and bar marketing. With services ranging from SEO and web development to PR, social media, and content creation, Embark continues to help culinary brands across the Alamo City thrive.

March 4th 2020

Trinity University – American Marketing Association

June 16th, 2023

2023 Marketing Excellence Awards

Fox San Antonio – Daytime with Kimberly & Esteban

If you’re looking for some great seafood in the San Antonio area, you should look no further than SA Seafood. Marlowe Espinoza, Marketing Representative at SA Seafood shows us some of their delicious options.

SA Seafood
5222 De Zavala Rd St. 330
(210) 236-7777
saseafoodtx.com
Facebook: @SASeafoodTX
Instagram: @saseafoodtexas

See more

May 8th 2024

Del Oro 2024 Winners

May 16th 2023

Del Oro 2023 Winners

September 12th 2022

Del Oro 2022 Award Winners

July 14th 2021

Del Oro 2021 Award Winners

January 24th 2022

Kim Beechner ‘10, ‘15 | REDTalk Live

January 24th 2022

Kim Beechner ’10, ’15 | REDTalk

September 28th 2021

Two UIW alumnae named Top C-Suite Executives by the San Antonio Business Journal

September 1st 2009

UIW Logos – September 2009

August 1st 2009

UIW Logos – August 2009

San Antonio Monthly Magazine: Showcasing Culinary Creativity

Embark Marketing’s collaboration with San Antonio Monthly Magazine spotlighted the innovative culinary offerings of local restaurants. Through compelling storytelling and vibrant visuals, the feature highlighted how Embark’s marketing strategies help restaurants craft unique dining experiences that resonate with the community and attract diverse clientele. Read More

SA Talk: Insights into Restaurant Marketing Strategies

In an engaging feature on SA Talk, Kim Beechner shared her expertise on effective restaurant marketing strategies. She discussed the importance of understanding customer psychology, leveraging social media, and creating authentic brand narratives to drive customer loyalty and business growth. Her insights provide valuable guidance for restaurant owners aiming to enhance their market presence. Read More

Forbes: Recognizing Entrepreneurial Excellence

Kim Beechner, founder and CEO of Embark Marketing, was honored in Forbes’ Next 1000 list in 2021, acknowledging her entrepreneurial achievements in the marketing industry. This recognition highlights Beechner’s innovative approach to restaurant marketing and her commitment to empowering local businesses through strategic branding and digital engagement. Read More

KSAT 12: Elevating SA Seafood’s Brand Visibility

Embark Marketing’s strategic partnership with KSAT 12 significantly boosted SA Seafood’s brand awareness. Through a paid segment, the campaign reached approximately 300,000 online consumers, resulting in a month-to-month sales increase of over $24,000 between January and February 2021. The initiative also led to a 312.1% surge in Facebook engagement, demonstrating the effectiveness of targeted media exposure in driving customer engagement and sales. Read More

Embark Marketing’s collaboration with the San Antonio Current culminated in the Texas-Sized Blended Burger Bash, a culinary event spotlighting innovative, mushroom-infused burgers from chefs across Texas. Held at Alamo Beer Co., the event featured creations like The Box Street Social’s bacon jam sliders and Shoreline Sandwich Company’s Williams Street Burger. By orchestrating this gathering, Embark not only promoted sustainable dining but also amplified the profiles of local culinary talents, reinforcing their commitment to elevating San Antonio’s restaurant scene. Read More

Embark Marketing’s collaboration with KENS 5 has been instrumental in spotlighting San Antonio’s vibrant culinary scene. Through strategic media partnerships, Embark has facilitated features on local restaurants, such as Clutch City Cluckers, enhancing their visibility and attracting new patrons. These segments not only showcase the unique offerings of each establishment but also underscore Embark’s commitment to elevating the city’s dining experiences through targeted marketing efforts.

September 1st 2021

Taste Buds: SA Seafood

August 21st 2021

Clutch City Cluckers opens in San Antonio | An exclusive look at their menu items

Shutter Boss + Speed Junkie

Kody turned his restaurant roots into a photography career that focuses on capturing the soul of the food & beverage industry. With an eye for lighting and detail, he brings dishes and drinks to life through the lens.

Outside of photography, Kody’s passion is speed—he races Harley-Davidson baggers in pro circuits like MotoAmerica and Bagger Racing League. He’s also a proud husband and dad to two boys. Whether it’s behind the camera or on the track, Kody lives life with purpose and creativity.

Code Commander + Digital Craftsman

Jeremiah is a U.S. Air Force veteran and seasoned developer with over 20 years of experience. He studied Computer Engineering at the University of Wisconsin–Madison and developed web solutions—even while deployed overseas.

His work is guided by precision, clarity, and purpose, blending strong UX principles with modern design.

Jeremiah also holds a Master of Divinity and has studied international relations, reflecting a lifelong dedication to growth, service, and thoughtfulness. Whether coding a new site or leading a project, he brings calm, capable energy every time.

Brand Builder + Beach Bum

Melanie holds a degree in Mass Communications and PR from LSU and jumped into San Antonio’s marketing scene with a love for storytelling and design. With experience in the bar and food industry, she knows how to speak to hospitality audiences in a way that clicks.

Whether she’s developing content or strategizing campaigns, Melanie brings energy, insight, and creativity to every project. She’s also a sports fanatic, volleyball player, and dog mom to her pup, Willie.

Marketing Enthusiast + Foodie Extraordinaire

Olivia graduated from UTSA with a degree in Marketing and grew up immersed in the restaurant world—her family has owned a Mexican restaurant in Corpus Christi for over 30 years. That legacy fuels her passion for food, people, and smart content strategies.

At Embark, she’s all about helping brands shine through creative storytelling and social media.
In her free time, Olivia’s hunting vintage treasures, trying new eats, and killing it at karaoke night.

Brand Builder + Pop Culture Aficionado

Kamryn, a San Antonio native, graduated from UTSA with a degree in Communication and a minor in Japanese. She began as an intern at Embark in 2022 and officially joined the team in 2023.

With deep restaurant industry experience, she’s passionate about solving real-world challenges for small businesses. Kamryn loves creating engaging content that brings brands to life.

When she’s not working, you’ll find her at local shows, reading comics, gaming, or hanging with her two cats. Fun fact: she’s been acting professionally since she was 11!

World Traveler + Soccer Fanatic

Corey earned both his Bachelor’s and Master’s from the University of the Incarnate Word. With a background in hospitality and athletic training, Corey brings leadership, strategy, and people skills to the table. He rejoined the world of restaurants when he joined Embark in 2023—and hasn’t looked back.

He’s a jiu jitsu enthusiast, family man, and a die-hard Manchester United fan. Whether he’s brainstorming client strategies or catching a match, Corey brings energy and focus to everything he does.

Social Media Maven + Fashionista

Daniella graduated from Texas A&M University-San Antonio with a degree in Communications and a passion for all things social media. She’s all about building smart digital campaigns that actually connect with people. From strategy to engagement trends, she’s got it covered.

Off the clock, she’s usually chilling with her pup Rusty or exploring new restaurants with family. Daniella’s always on-trend—her style is just as bold and creative as her marketing ideas.

SEO Superstar + Keeper of Random Facts

Victoria is a graduate of Northwest Vista College with a degree in Digital Media & Web Design. She joined the Embark team as an intern in 2019 before coming on full-time in March of 2020. Coming from a food & beverage background, she is well aware of the many facets of running a restaurant and the unique challenges restaurateurs face in a post-pandemic world. She has a passion for creating beautiful & user-friendly websites for Embark’s clients.

She enjoys spending the day with her husband, son, & dog when not at work. An avid gamer, you can most likely find her playing World of Warcraft or Sims on weekends.

Visionary Leader + Adventure Seeker

Kim Beechner has taken her love for the food & beverage industry and turned it into a passionate business. Prior to opening her agency, she spent 8 years working in the service industry in every position imaginable. When she wasn’t working, she was traveling the world, absorbing cultures & cuisine from around the globe.

This experience combined with her educational background in International Business, Marketing & Communications from the University of Incarnate Word inspired the creative agency’s niche.

In her spare time, you’ll find Kim operating her second company Rent Giant Games with her husband Corey & their son Caz. If she’s not working, she’s volunteering, running, gardening, or traveling.

Get expert tips from over 15 years in hospitality marketing to help you attract more customers and grow your brand. Whether you’re launching a new concept or looking to boost an established spot, this guide is a must-have resource for restaurant owners who want to stay ahead in a competitive industry. Join our community and start marketing smarter today.