Rosario’s ComidaMex & Bar 2025 Email Marketing Case Study
Rosario’s ComidaMex & Bar 2025 Email Marketing Case Study
About Rosario’s ComidaMex & Bar in San Antonio, TX
Rosario’s ComidaMex & Bar has been a San Antonio favorite for over 30 years, serving authentic Mexican comfort food with a contemporary flair in the heart of Southtown. Located in the historic King William District, Rosario’s has become an iconic destination for locals and visitors alike, blending traditional Mexican recipes with bold, modern influences.
Specializing in made-from-scratch dishes using locally sourced ingredients, Rosario’s offers everything from signature enchiladas and street tacos to fire-roasted salsa and handcrafted cocktails. The restaurant features multiple unique spaces including a popular rooftop bar with skyline views, and private event venues perfect for celebrations of all sizes.
Rosario’s ComidaMex & Bar
722 S. Saint Mary’s St.
San Antonio, TX 78205
(210) 223-1806
Website:Â rosariossa.com
Social Media:Â Instagram, Facebook, TikTok, Twitter
@rosariossa
Restaurant Email Marketing Strategy
Throughout 2025, Rosario’s partnered with the Embark Marketing Team to implement a comprehensive email marketing strategy through Toast POS. This case study examines the strategy, implementation, and measurable results achieved through monthly email campaigns sent to their database of loyal customers and new subscribers.
Primary Email Marketing Objective
The primary objective of Rosario’s email marketing strategy was to maintain engagement with existing guests while driving both online ordering and in-restaurant traffic throughout the year. The approach centered on keeping customers informed about seasonal offerings, special events, and unique dining experiences available at this iconic Southtown location in the heart of San Antonio.
Utilizing Toast POS’s integrated email marketing platform provided a significant advantage: the ability to track the complete customer journey and attribute sales directly to each email campaign. This level of visibility allowed for data-driven decision making and continuous optimization throughout the year.
Strategic Approach
The email marketing strategy focused on several key pillars:
- Seasonal Relevance:Â Campaigns were timed to align with holidays, local events like Fiesta, and seasonal dining trends
- Value Communication:Â Each email highlighted special offerings, from lunch specials to family meal deals
- Experience Marketing:Â Emphasis on unique dining experiences including rooftop specials, happy hour, and private events
- Program Promotion:Â Regular communication about the rewards program, gift cards, and exclusive member benefits
- Consistent Cadence:Â Monthly touchpoints maintained top-of-mind awareness without overwhelming subscribers or spamming.
Implementation of Restaurant Email Marketing Strategy
Monthly Email Campaign Structure
Email Campaign Monthly Strategy
Each monthly email blast was carefully designed to reflect Rosario’s vibrant brand identity while serving specific campaign goals. The template incorporated the restaurant’s signature colors and imagery, creating a visually appealing format that captured the essence of Southtown’s favorite Mexican restaurant.
Email campaigns were sent during the first week of each month, strategically timed to catch customers as they planned their dining activities for the weeks ahead. Each campaign featured:
- Eye-catching hero images showcasing signature dishes or the rooftop atmosphere
- Clear, compelling subject lines that highlighted the month’s key offerings
- Concise copy that conveyed value propositions without overwhelming readers
- Strategic calls-to-action directing recipients to order online, make reservations, or view menus
- Mobile-optimized design ensuring readability across all devices
Campaign Themes by Month
Email Marketing Campaign Results
Email Campaign Sales Results By Month
Peak Performance Months:
November generated the highest revenue at $7,822, followed by April at $7,138 and December at $6,794. These results aligned with high-traffic periods including holiday celebrations and San Antonio’s Fiesta season.
Key Performance Insights
Several notable patterns emerged from the 2025 campaign data:
- Event-Driven Success:Â Campaigns tied to specific events (Fiesta, Final Four, Mother’s Day, Father’s Day, Halloween, and NYE) consistently performed above average, demonstrating the value of timely, relevant content
- Family Meal Promotion:Â Months highlighting family meals (July, October, November) showed strong performance, indicating customer demand for takeout options
- Rooftop Bar Appeal:Â Campaigns featuring rooftop specials maintained consistent engagement throughout the year, reinforcing this venue as a key differentiator
- Seasonal Optimization:Â Q4 performance (October-December) averaged $7,090 per campaign, the strongest quarter of the year, capitalizing on holiday dining and celebration planning
- Rewards Program Impact:Â The March campaign, highlighting the rewards program generated trackable engagement, demonstrating the program’s role in customer retention
Campaign Highlights
January: New Year Launch
Starting the year strong, the January campaign promoted lunch specials and mocktails for Dry January participants while emphasizing the convenience of online ordering. This kicked off the year with $4,122 in attributed sales, establishing a consistent monthly touchpoint with the customer base.
February: Valentine's Romance
The Valentine’s Day campaign showcased romantic dining options including specialty cocktails and intimate rooftop experiences, generating $5,237 in sales and positioning Rosario’s as a destination for special occasions.
April: Fiesta and Final Four
Capitalizing on San Antonio’s biggest annual celebration, combined with NCAA Final Four excitement, this campaign achieved one of the highest monthly totals at $7,138, proving the power of local event alignment.
November: Holiday Momentum
The highest-performing month of the year, November’s focus on family meals and rooftop specials generated $7,822 in sales, capturing customers planning Thanksgiving gatherings and early holiday celebrations.
December: NYE Celebration
Sent strategically on November 28th to capture early planners, the NYE celebration ticket promotion generated $6,794, demonstrating the value of advance promotion for premium experiences.
Conclusion: 12 Months of Revenue, Growth, & Brand Recognition
Rosario’s ComidaMex & Bar’s 2025 email marketing campaign demonstrated the substantial impact of consistent, strategic customer communication through Toast POS. With 12 monthly campaigns generating a total of $68,331 in trackable sales, the program proved its value as a reliable revenue driver throughout the year.
The success of this email marketing initiative underscores several critical takeaways for restaurants seeking to maximize their digital marketing efforts:
1. Integrated POS Systems Provide Measurable Results
By leveraging Toast POS’s email marketing capabilities, Rosario’s gained clear visibility into campaign performance and customer behavior. The ability to track sales attribution directly from email campaigns eliminated guesswork and enabled data-driven decision making.
2. Consistency Builds Customer Engagement
Monthly touchpoints kept Rosario’s top-of-mind throughout the year without overwhelming subscribers. This consistent cadence established expectations and maintained ongoing dialogue with the customer base.
3. Event Alignment Maximizes Impact
Campaigns tied to holidays, local events, and seasonal celebrations consistently outperformed standard promotional emails. Understanding the local calendar and customer occasions created natural opportunities for relevant, timely messaging.
4. Diverse Offerings Drive Various Revenue Streams
Rotating campaign focus across lunch specials, rooftop experiences, family meals, private events, and holiday celebrations ensured that different customer segments found value throughout the year. This variety prevented message fatigue and spoke to customers at different stages of their dining journey.
5. Strategic Timing Influences Response
Early-month sends captured customers during planning phases, while advance promotion of premium experiences (like NYE tickets sent in late November) drove early commitment and revenue.
Looking ahead, the foundation established in 2025 positions Rosario’s for continued email marketing success. Potential opportunities for expansion include automated campaigns triggered by customer behavior, segmented messaging for different customer groups, and enhanced personalization based on dining preferences and visit frequency.
Still Think Email Marketing For Restaurants Isn’t Profitable?
For restaurants seeking to implement or enhance their email marketing efforts, Rosario’s 2025 case study proves that systematic, well-executed campaigns generate measurable returns while strengthening customer relationships. The combination of compelling creative, strategic timing, relevant content, and integrated tracking creates a powerful formula for sustainable revenue growth. Check out one of our previous case studies on restaurant email marketing.
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