10 Jul Groove House Six-Month Case Study
About Groove House
Groove House is proud to be San Antonio’s first throwback bar. Situated on the city’s Northside, this bar offers classic bar food, ice cold beer, and a spacious dancefloor. The owner, Adrian Martinez, set out to create an atmosphere that would transport visitors back in time with the use of ‘90s & 00’s themed music, videos, and décor throughout. The venue houses a full bar, drafts on tap and HD TVs throughout the bar. The bar offers nine unique signature cocktails, which features throwback-themed drinks like “Getting Jiggy,” “Whoop There It Is,” and “Boo-Ya!” Groove House also offers a full menu that includes a variety of tasty appetizers and entrees from Tuesday through Saturday, 4pm to 2pm. For those craving a snack, their loaded nachos are the way to go. For more information about Groove House, see below to check out their website and social media.
Project – Groove House Social Media Marketing
Groove House and Embark Marketing partnered up in 2018 to cultivate awareness and engagement for the newly themed bar. Groove House opened in January of this year in the Northside San Antonio, with a Grand Opening celebration. Embark Marketing and Groove House joined forces on this initial project, which proved successful by exhibiting positive results. To read more about Groove House’s Grand Opening case study, click here. Following their grand opening, Embark Marketing set out to continue reaching new customers, creating brand awareness and customer relationships. Embark Marketing determined that the best approach to reaching Groove House’s marketing goals was to build a strong digital presence for them.
As a newly established themed bar in the city of San Antonio, Groove House needed to create new customer relationships with their target demographic. Their primary objective was to bring awareness to potential customers via a strong social media presence.
Social Media Relations
Groove House’s target demographic consisted of males and females over the age of 21 situated in Northside San Antonio. To engage this demographic, Embark Marketing focused on three social media platforms for Groove House: Instagram, Facebook, and Twitter. Below are Groove House’s overall social media account number increases over the course of six months:
Facebook gained 2,535 likes in 6 months
Instagram gained1,565 followers in 6 months
Twitter gained 171 followers in 6 months
*These results are only after a 6-month time period, these accounts are still growing!
Embark Marketing made use of local media contacts in San Antonio to help create awareness for Groove House. You can see check out all of Groove House’s press features while partnered with Embark Marketing here.
We accomplished to get Groove House featured in
39 press articles across 14 platforms over 6 months!
Conclusively, Groove House has successfully established a solid online presence, as well as brand awareness within the last 6 months. This is largely due to the great teamwork and synergy generated by Embark Marketing and Groove House.
The future of Groove House will be focused on new marketing strategies meant to entice new customers and increase customer loyalty. Given that customer awareness has been effectively initiated, Groove House will be able to implement new promotions and encourage attendance to upcoming events. Stay tuned, and follow our blog to see what’s next for this unique themed San Antonio bar.