15 Aug Volare Italian Website Case Study
Volare Pizzeria has been a San Antonio staple for over 30 years. Their Italian cuisine is renowned for their quality ingredients and authentic flavors brought over from Naples by Chef Antonio Sorgente.
3902 McCullough Ave.
San Antonio, TX 78212
Recently, they vacated their long standing location on Broadway for a new location inside the old Olmos Pharmacy. With this physical change, the owners decided their online location needed updating as well.
Embark Marketing was contacted by the owners of Volare to enhance their existing website in July of 2020. Initial research of the site confirmed that improvements could be made to expand the clients online presence, allow customers to access proper information and entice them to come by the restaurant. This was in conjunction with the revamping of their social media and the management of accounts on sites such as Google and Yelp.
Volare wanted a fresh start in their new location while still maintaining the local charm that made them famous. By utilizing the Squarespace platform, we created a streamlined new site that offered users a mobile friendly experience while providing them with easy access to menu options.
In addition, Embark Marketing focused on providing customers with easy access to the online order platform by placing this information at the top of the page as well as a call out within the Home page. During the age of the pandemic, online ordering has become the life blood of the restaurant industry and as such needed to be placed prominently on the website.
In the previous version of the site, the few pictures & text provided did not prompt potential customers to want to eat or imbibe at the restaurant. By providing beautiful & crisp photos and refreshing the existing text with keywords, Embark’s reworking of the site invites customers to eat, drink and experience the authentic charm that is Volare Italian.
Embark Marketing provided Volare with a website that encourages potential customers to visit with mouth watering food pictures and easy access to pertinent information such as hours of operation and the menu. This website provides Volare with a solid platform for their brand, and the perfect compliment to their newly enhanced online presence.