Accounting Major Turned Marketing Intern

If you told this accounting major & picky eater a few years ago that she would be interning for a Food and Beverage Marketing Firm, she would laugh till she couldn't breathe. Before I took this internship I had just changed my major to marketing and had no idea what I...

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Brew’s Lee Tea Grand Opening Case Study

About Brew's Lee Tea Brew’s Lee Tea is a unique tea shop that offers bubble tea, hot tea, and coffee. Owners Frances and Billy Lee are both UIW alumnus who met during their college years. Frances is originally from the Philippines while Billy is from Taiwan. After...

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How is Social Media impacting Purchasing Decisions

Long are the days of having to blindly try new things. Now with social media, consumers can see everything about your business instantly, from the products and services you provide, to how others felt about their experience with your business. Social Media influences...

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Interning with Embark Marketing

In June of 2009 I graduated from John Marshall High School. After walking the stage I vowed I would go far from San Antonio. You see San Antonio, at the time, had been a place to live, but it was not my home. I did not know where home was, but I was on a mission to...

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‘Going Live’

Traditionally, 'going live' meant a clunkier version of being surrounded by cameras and meeting people on air. Currently, the term 'going live' is for everyone – thanks to social media giants Facebook, Instagram, and Snapchat . With a press of a button anyone with a...

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What Are Instagram Stories

Let's face it folks we are visionary – meaning we experience the world first with our eyes. And unless you've been living under a rock for the past decade, you will have noticed that social media has increasingly used visuals to peak and maintain our intrigue. Today,...

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How to understand Social Media Algorithms

Remember the good old days where you would go online and see everything, everyone posted. You would see every post from that Facebook page you liked and every tweet from your favorite twitter account. Fast forward to now you will notice you don't see everything...

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