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When serving your customers, you want to ensure you’re providing both a positive experience in person and online with consistency. Your business’s digital presence is the first point of contact the customers has with your brand. Give your customers a positive online experience by frequently updating and maintaining your website.

Website Usability & Compatiblity

When a customer searches for your business website, ensure they have a positive experience with both usability and compatibility of your site. 

Usability is how easily a customer can navigate through your website. Can they find the information they need like your menu, or contact information quickly and efficiently? The more easily customers navigate the site, the more likely they are to have a positive experience with your brand. 

Compatibility refers to how the user accesses your website. As more people use their phones to search online your website needs to be easily accessible via desktop & mobile.

Business Consistency & Credibility

By maintaining your digital presence’s consistency, you show that your company’s credibility. If the customer searches for you & finds nothing, they may feel your brand is untrustworthy. While finding quality information lends to trust, and the user is more likely to convert as a customer.

In addition to your website presence, your brand also needs a social media presence. This includes all the major players such as Facebook, Twitter, and Instagram.

When it comes to your social media sites, your business needs to have an accurate description in the biography that lends to the overall concept of your business. Links for the customer to get in touch with you is also imporant. This could be a website URL, or call to action like “call.”  

Finally, we cannot street enough how imporant it is for your social media to incorporate some sort of professional pictures, and the consistency. Without quality content and consistency, your brand may look unorganized. 

Reputation Management 

You may not realize, but platforms like Yelp, Google for Business, and TripAdvisor all create profiles for your business regardless if you want to claim them, or not. This is why we highly recommend that you claim these profiles for your business. When you do this, you are in control of your brand, and the content that displays.

Another point of consideration is the reviews themselves. It is very important that you take the time to respond to every single review reguarly. Not just the good ones, but the bad ones as well. Engaging with customers is always a priority because it shows your customers and the search engines you commit to customer satisfaction.

Your Digital Presence & Consistency Matters

In conclusion, your digital presence matters in all aspects. Your business needs to provide quality customer service in-person AND online. You want your customers to have a great experience when they’re searching for your company or business online and that is why it is important that you maintain your website, social media, and review platforms. 

To learn more about Embark Marketing’s social media strategy & management options, please contact us at 210-365-7635, or info@embark-marketing.com.