Why is it important to incorporate public relations into your business strategy? It is a vital component to marketing you company as a whole. One of the ways you can do this is by participating in community awards. Several things happen when you are on the list of businesses competing for people’s choice awards even if you don’t end up taking home the prize. Today, we will cover three of the most important.
Growing Your Network
First, being an award nominee throws your name into a category that opens the door for building relationships and networking within your community. Think about competitions that actually host ceremonies and all of the great people who get to attend. If your name is on that list say hello to your greatest opportunity to meet other business owners that will become some of your best allies.
Boost the Brand
Next, when your business’s name gets put on a list that is seen by so many people you are getting FREE marketing. Brand recognition is one of the hardest things to capture in any given market. Applying for one of these awards can give you the opportunity to share your business’s unique story and earn the hearts of your potential customers.
Build Your Credibility
Getting nominated for a business award will always help you to stand out amongst competitors. Having people vote for you means they trust and love your business. Basically, you are building an army of people who vouch for you and all that you do with your company. The next time someone drives by your storefront and sees your name you’ll be associated with that nomination.
This year, Embark Marketing had five clients enter into SA Current’s Best of Awards, My SA’s Reader’s Choice Awards and San Antonio Magazine’s Best of City and collectively won thirteen awards listed below.
My SA Reader’s Choice Awards
San Antonio Current Best of San Antonio Awards
San Antonio Magazine Best of City
So whether or not you take home the title of your city’s “Best of,” the benefits of running in these competitions are great. If you want to know more about how to successfully participate in a people’s choice, contact Embark Marketing today.